Announcing the New SimpleDirect Financing: Empowering US Home Improvement Businesses

December 3, 2024
George Pu, CEO of SimpleDirect

Home improvement businesses are the backbone of the US economy.

From roofing and HVAC to remodeling and swimming pools, these 1.8 million contractors aren’t just fixing homes—they’re feeding their families, creating jobs, and driving the economy forward.

But let’s face it: the playing field has never been fair. For years, home improvement contractors have been stuck under the weight of intense competition and a broken financing system.

Many lose sales simply because they don’t have the ability to offer simple financing options to their customers. Others struggle to pay their own bills and support their families. It doesn’t have to be this way.

The Broken State of Financing

Here’s the reality: over 60% of all home improvement projects in the US are financed in some way. Yet, the financing options available to contractors today are deeply flawed.

• Contractors are often forced to pay outrageous fees to access financing services.
• Many are required to submit years of tax returns just to qualify.
• Some providers won’t release funds until a job is “fully completed,” ignoring the cash flow needs of contractors doing the work.

It’s a system that works against the people it’s supposed to serve—hardworking small business owners.

Introducing the New SimpleDirect Financing

At SimpleDirect, we’ve been helping contractors offer financing since 2019. Today, we’re taking it a step further with the launch of our new SimpleDirect Financing App.

Here’s the best part: Our base plan is forever free for all home improvement businesses. Yes, free.

We’re making it easier than ever for contractors to offer financing to their customers—without the hassle, the hidden fees, or the hoops to jump through.

How It Works

With SimpleDirect, you can get started in just one minute.

• Instant onboarding: No talking to salespeople or filling out complicated paperwork.
• Fast setup: If a customer asks for financing, you can provide them with options in under just one minute.

What Your Customers See

SimpleDirect works directly with some of the nation’s largest banks, financial institutions, and fintech companies. This means:

• Your customers can compare rates and options from trusted lenders.
• We rank offers from the lowest rate to the highest, so they can choose what’s best for them.

As a contractor, you don’t have to lift a finger—we handle the backend while you focus on what you do best. Try it here.

Built for Contractors, By Small Businesses

At SimpleDirect, we get it. We’re a small, tight-knit team that’s grown from the ground up, just like you.

We understand the challenges contractors face because we’ve built this company with you in mind. And we’re here to disrupt an unfair financing market that has been taking advantage of small businesses for far too long.

Why Financing Matters

This is just the beginning. By making financing simple and accessible, we’re giving contractors the tools to:

• Close more sales.
• Build stronger customer relationships.
• Take control of their cash flow.

We encourage you to try SimpleDirect today. It’s free to get started, and we believe you’ll love how easy it is to use.

Thank you for supporting us as we continue to grow SimpleDirect. If you have any questions, our team is here to help—because when contractors win, we all win.

Let’s build a better future for home improvement businesses!

George Pu
CEO, SimpleDirect