George Pu

George Pu, SimpleDirect's CEO, is an avid runner, outdoor enthusiast, and bookworm who enjoys the occasional BBQ. With his passion for innovation and helping others, he's leading the way in fin-tech.

Embedded Lending

Why We're Sunsetting SimpleDirect Financing (And What We Learned)

After six years of building SimpleDirect's financing platform, I'm writing to share some important news: we're sunsetting SimpleDirect Financing.

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News

Introducing the New Check Rates Experience: Making Financing Simple for Your Customers

Today, we're launching SimpleDirect Offer Experience 2.0.

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News

New in Financing: Introducing 'My Customers': Your Complete Customer Tracking Hub

Simplify your home improvement financing workflow with our most requested feature - the new 'My Customers' dashboard. Track all your customer financing applications, contact information, and project details in one place.

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Opinions

Opinion | The SaaS Reckoning: Building Apps That Last in the AI Age

Traditional SaaS apps—UI layers on CRUD databases—are facing a reckoning. The future belongs to modular, adaptable tools that empower agents to deliver outcomes without rigid interfaces. Startups that fail to adapt will be left behind.

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News

Announcing the New SimpleDirect Financing: Empowering US Home Improvement Businesses

Introducing the new SimpleDirect Financing App—helping US home improvement contractors offer competitive financing to their customers, hassle-free.

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News

How Being Profitable in 2023 Changed the Path of SimpleDirect

We started SimpleDirect in a dorm room in 2019. Four years later, in 2023, we reached profitability and began expanding in ways we had only dreamed of before.

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News

Building a B2C App: Our Experience, and How This Time It'll be Different

Building a B2C app? Learn from SimpleDirect's experience - the successes, failures, and lessons learned from our journey in creating Evolve. Discover what worked, what didn't, and how we're contemplating another B2C offering soon.

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Consulting

The Evolution of Leadership Styles in the AI Age

Explore how AI transforms leadership by enhancing decision-making, personalizing management, and necessitating ethical, continuous learning and adaptability in leaders to harness its full potential.

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News

SimpleDirect's R&D Partnership with Crater

Discover how SimpleDirect's R&D partnership with Crater is revolutionizing the way businesses access embedded invoicing and bill pay.

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SimpleDirect Product Updates

Introducing SimpleDirect 0.5: A New Era of Financing Experience

Discover the latest evolution of SimpleDirect — version 0.5. With a fresh new look, instant pre-qualifications, and enhanced financing options, we're revolutionizing the buy now, pay later experience for home improvement projects.

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Construction & Contractor Resources

Launching Your Roofing Career in Texas: A Comprehensive Guide

Whether you are considering starting your career as a roofing contractor or looking to formalize and expand your existing expertise, Texas offers abundant opportunities for growth and success.

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Construction & Contractor Resources

How to Launch Your Career as an HVAC Contractor in Texas: A Comprehensive Guide

Embarking on a career as an HVAC contractor in Texas opens up a myriad of opportunities in a state known for its significant demand for heating, ventilation, and air conditioning services.

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Construction & Contractor Resources

How Home Improvement Companies Can Leverage Google Ads to Attract More Customers

Discover how home improvement and home services companies can effectively use Google Ads to target and attract more customers, with step-by-step guidance and practical tips for non-technical business owners.

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Construction & Contractor Resources

Become a Roofing Contractor in the USA: Your Ultimate Guide

Discover the essential steps to become a roofing contractor in the USA, from obtaining your license to starting your own business. Learn about the training, experience, and certifications needed to succeed in the roofing industry.

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Driveway Financing: Unlock Your Home’s Potential – A Guide for Homeowners

Driveway financing is a specialized form of financial assistance that caters specifically to homeowners looking to build, repair, or upgrade their driveways. With this type of financing, homeowners can easily fund their driveway projects.

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Personal Loans

Financing Your Roof: Mastering the Best Options for Roof Loans Near You

Discover the most effective ways to finance your roof. Learn about various roof loan options near you and secure the best deal for your roofing project.

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Personal Loans

Timeshare Refinancing: Your Path to Financial Freedom

Refinancing your timeshare can be likened to recalibrating your financial compass. It allows you to navigate the often turbulent waters of loans by securing reduced rates, lowering monthly payments, and ultimately charting a course towards greater financial freedom.

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Construction & Contractor Resources

Home Improvement Financing: Empower Your Business

Contractor financing is a service that allows customers to finance their home improvement projects through a third-party lender. Essentially, the customer borrows money from a lender to pay for their project and then pays back the loan in installments over time.

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Personal Loans

Home Improvement Loans: Your Complete Guide to Financing Renovations

In conclusion, a home improvement loan can be an excellent tool to finance your dream home project.

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Personal Loans

All You Need To Know About Getting Personal Loan with a Bad Credit

We'll explore the ins and outs of securing a personal loan with bad credit, from understanding how lenders view bad credit to offering strategies and options that can aid you in your journey towards financial stability.

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Personal Loans

Where to Borrow? An In-Depth Look at the Best U.S. Financing Companies Near You

Understanding the types, features, and qualification criteria of loans can help you make an informed decision. Remember to consider the "best financing companies near me" and find a lender that suits your needs. Start moving towards your financial goals today by reaching out to a trusted lender.

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Credit Cards

Mastering Credit Card Management: Essential Habits Everyone Should Adopt

This guide aims to help you develop responsible credit card habits that will keep your finances healthy and your credit score strong.

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Personal Finance

Securing Financial Aid for Childcare: A Comprehensive Guide by SimpleDirect

In this guide, we'll explore how you can secure financial help for childcare, ensuring your little ones are well looked after without breaking the bank.

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Personal Loans

Personal Loans for Low-Income Earners: A SimpleDirect Guide

This comprehensive guide will take you through the landscape of personal loan options available for low-income earners. We will also provide insights and tips on how you can enhance your chances of securing a personal loan despite a lower income level.

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Mortgage

The Ultimate Guide to Applying for a Mortgage Online

This guide will walk you through the steps of applying for a mortgage online, ensuring you understand each phase and can confidently secure the best mortgage deal for your needs.

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