Key Takeaways * Shipping features fast doesn’t mean sacrificing quality—use frameworks like RICE to prioritize effectively. * Break down features into smaller milestones to maintain momentum. * Automation is your best friend for QA and deployments. * Effective communication ensures your hard work gets noticed. Introduction Shipping 12 features in 30 days

Key Takeaways * Announce features only when they solve a real problem and are fully ready. * Consider timing carefully—align with user needs, seasonality, and your team’s capacity to support the launch. * Use multiple channels and visuals to maximize engagement. * Stay quiet on minor updates, experimental features, or launches that

Key Takeaways * A product launch scorecard ensures your team stays organized, aligned, and set up for success. * The six components are: Problem Clarity, Internal Alignment, User Communication Plan, Adoption Metrics, Testing and Feedback, and Post-Launch Plan. * Aim for a score of 50/60 or higher before launching. Why Product Launches

Key Takeaways * In-App Notifications are best for timely, contextual messages that drive immediate action. * Email is ideal for detailed, broad-reaching communication that users can refer back to later. * Combining both channels strategically can boost engagement, retention, and satisfaction. * Always test, segment, and measure performance to find the right balance. Introduction

Key Takeaways 1. A great changelog is user-focused, not product-focused. 2. Use our 3-part formula: Headline → Scannable Format → CTA. 3. Visuals and a conversational tone can make updates more engaging. 4. Treat changelogs as a strategic tool—they can drive feature adoption, reduce support tickets, and improve user retention. Introduction

Identify the feature you want to launch next and start building your pre-launch plan.

Key Takeaways * VC (venture capital) funding often pushes SaaS startups to prioritize rapid growth over solving real customer problems. * SimpleDirect chose not to raise VC money, focusing instead on building sustainable, actually useful AI productivity tools for modern teams. * Staying bootstrapped allowed us to ship features customers actually wanted—not

Learn how to write changelogs that drive feature adoption. Includes templates, proven examples, and the exact formula behind 60% open rates.

Steal the perfect product update email template proven to double engagement. Includes subject lines, real examples, and common mistakes to avoid.

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