All essays

News

10 posts

Stay up-to-date with the latest news, updates, and happenings at SimpleDirect. Our newsroom is your source for all things SimpleDirect, from product launches and feature enhancements to company milestones and team updates. Discover how we're constantly innovating and improving our platform to better serve our customers and partners. Whether you're a current user, a potential client, or simply interested in the world of financial technology.

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SimpleDirect Changelog - Public Beta Now Open
News

SimpleDirect Changelog - Public Beta Now Open

Your changelog gets 47 views. Your feature took 60 hours to build. Here's what Linear, Stripe, and Figma do differently - and how to copy it.

·2 min
Why We're Sunsetting SimpleDirect Financing (And What We Learned)
Embedded Lending

Why We're Sunsetting SimpleDirect Financing (And What We Learned)

After six years of building SimpleDirect's financing platform, I'm writing to share some important news: we're sunsetting SimpleDirect Financing.

·7 min
Introducing the New Check Rates Experience: Making Financing Simple for Your Customers
News

Introducing the New Check Rates Experience: Making Financing Simple for Your Customers

Today, we're launching SimpleDirect Offer Experience 2.0.

·3 min
New in Financing: Introducing 'My Customers': Your Complete Customer Tracking Hub
News

New in Financing: Introducing 'My Customers': Your Complete Customer Tracking Hub

Simplify your home improvement financing workflow with our most requested feature - the new 'My Customers' dashboard. Track all your customer financing applications, contact information, and project details in one place.

·2 min
Opinion | The SaaS Reckoning: Building Apps That Last in the AI Age
Opinions

Opinion | The SaaS Reckoning: Building Apps That Last in the AI Age

Traditional SaaS apps—UI layers on CRUD databases—are facing a reckoning. The future belongs to modular, adaptable tools that empower agents to deliver outcomes without rigid interfaces. Startups that fail to adapt will be left behind.

·5 min
Announcing the New SimpleDirect Financing: Empowering US Home Improvement Businesses
News

Announcing the New SimpleDirect Financing: Empowering US Home Improvement Businesses

Introducing the new SimpleDirect Financing App—helping US home improvement contractors offer competitive financing to their customers, hassle-free.

·3 min
How Being Profitable in 2023 Changed the Path of SimpleDirect
News

How Being Profitable in 2023 Changed the Path of SimpleDirect

We started SimpleDirect in a dorm room in 2019. Four years later, in 2023, we reached profitability and began expanding in ways we had only dreamed of before.

·3 min
Building a B2C App: Our Experience, and How This Time It'll be Different
News

Building a B2C App: Our Experience, and How This Time It'll be Different

Building a B2C app? Learn from SimpleDirect's experience - the successes, failures, and lessons learned from our journey in creating Evolve. Discover what worked, what didn't, and how we're contemplating another B2C offering soon.

·6 min
SimpleDirect's R&D Partnership with Crater
News

SimpleDirect's R&D Partnership with Crater

Discover how SimpleDirect's R&D partnership with Crater is revolutionizing the way businesses access embedded invoicing and bill pay.

·2 min
Introducing SimpleDirect 0.5: A New Era of Financing Experience
SimpleDirect Product Updates

Introducing SimpleDirect 0.5: A New Era of Financing Experience

Discover the latest evolution of SimpleDirect — version 0.5. With a fresh new look, instant pre-qualifications, and enhanced financing options, we're revolutionizing the buy now, pay later experience for home improvement projects.

·3 min